The Beloved Experience

Bridal Stylist assisting bride during her appointment and putting on veils.

Photography by Tori Dawn Photography

Southern California based photographer.

Congratulations on your engagement! The beloved team wishes you a lifetime of joy, love, and happiness.

Here at Beloved Couture, we pride ourselves in the Beloved Experience, which is like no other. We aim to give brides searching for their dream gown a modern yet enjoyable personalized shopping experience all while supporting families who are caring for someone with terminal cancer. Our boutique offers authentic designer gowns at a fraction of the cost, anywhere from 30% to 70% off the initial retail price. The goal of our bridal stylists is to understand your personal style, tailored to your needs, and find your dream dress at your dream price. 

We offer three different experiences to carter to all bridal needs.

Our “mini appointment” experience is ideal for brides who are wanting to dip their toes into wedding gowns. This appointment focuses on bridal wear education, whether it’s trying on different gowns to find your ideal wedding gown shape, or even learning about what you do/don’t like in gowns. We promise you will leave us feeling educated, empowered, and confident about your shopping experience with us. Who knows, you may even find your dream dress! Our mini appointment is also ideal for brides who may have already found their gown but are looking for the perfect accessories to complete their look for their special day! You could be a returning bride, and you just can’t get that one dress you tried on out of your head. This appointment is ideal to try it on just one more time and experience falling in love with it all over again.

In addition, we offer “the classic bridal appointment” as an experience. We have been perfecting this experience since we opened in 2009. During this 75-minute-long appointment, our bridal stylists guide your experience in search of your dream dress. This appointment focuses on understanding your personal style and trying on gowns that may be the one! We understand this is the most self-expressive garment anyone will purchase, and this appointment caters to the search. We invite you to share this experience with up to three of your most trusted people.

Our most popular appointment is “the VIP experience” which is 90 minutes long. We strive to have your bridal stylist guide you to finding your dream wedding gown you’ve always envisioned all while creating memories with 5 of your guests that you’ll cherish for a lifetime. Our VIP experience is filled with happiness and surprises along the way, you will receive a special gift from us and a toast to the bride to capture this special moment in her life.

We would love for you to book an appointment with us!

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Proper Etiquette During Bridal Appointments

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An Off The Rack Wedding Gown